ESPN, NASCAR, SOUNDS OF DIERKS

If you're watching (or listening to) ESPN2 right now, you may notice that in between the rounds of the Nationwide Series race at the Auto Club Speedway in Fontana, California, you hear the sounds of Dierks Bentley! Every time they cut to commercial, they play a 3 second Feel That Fire, Sideways, Life On The Run, or believe it or not, Better Believer! All new songs from his Feel That Fire album, released 2/3/09.
Curiosity got the better of me, so I googled ESPN, Motorsports, and I searched for "dierks." Here (in part) is what I found:

Sights and sounds from Daytona
Saturday, February 7, 2009 | Print Entry

DAYTONA BEACH, Fla. -- A few sights and sounds from the Sprint Cup garage after a crazy night at Daytona International Speedway:

There's Tony Stewart talking to Hendrick Motorsports management about the engines they supply him at Stewart-Haas Racing, the ones that helped the two-time Cup champion to a third-place finish in the Budweiser Shootout.

There's fourth-place finisher Jeff Gordon giving advice to runner-up Jamie McMurray about the final two laps of the green-white-checkered finish, won by Kevin Harvick after a last-lap push from Denny Hamlin.

There's team owner Jack Roush walking past the NASCAR hauler, probably wondering whether there's something he could question officials about on the finish that saw McMurray's attempt to block Harvick fail.

There's country music star Dierks Bentley giving a postrace concert to the thin crowd that, for a cool winter night, forgot the tough economic times to watch the NASCAR season unfold.

And, ESPN.com blogger Marty Smith added a side note after his "A big Daytona Letdown?" blog: Song of the week: "Better Believer," Dierks Bentley. I feel like that a lot. Listen to it, you'll understand.

With all this dierksness in NASCAR, can't you just see Dierks singing, "...gonna get a little bit sideways" with NASCAR cars sliding sideways in the foreground, and Danica Patrick, with her long, dark hair (like all the leading ladies in DB's videos), "...I can see you came to rock in your blue jeans and white tank top...", (I know, I know, she's an IRL driver, but it could happen!). Sounds like a video in the making for Dierks' new single, Sideways, doesn't it?