Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage as a cultural instigator with Bentley’s trailblazer attitude and authentic sound.
The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending tunes featured on his seventh studio album, “RISER,” across the nation this summer for his headlining tour. The tour will also feature special guests Chris Young, Chase Rice and Jon Pardi. “Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that’s a trait that vibes really well with the Mountain Dew brand,” said Greg Lyons, Vice President of Marketing, Mountain Dew.
“We’re so excited to welcome him into the DEW family, and know that DEW Nation will be a big supporter of his.”
“I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road,” said Bentley. “Dew is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”
Join the conversation about Bentley and DEW @mtn_dew #DierksJoinsDEW. A list of RISER tour dates and cities is available at www.dierks.com. The Riser album is available beginning February 25, 2014.
Response on Twitter was amped up:
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