Tuesday, February 28, 2012
Ready to Bring it 'Home' ...
In its 22nd week on the charts, Dierks Bentley's "Home" continued its steady climb to "the penthouse" this week, moving to #3 on both Billboard and Mediabase. It reclaimed #1 on Billboard's smaller-market Indicator chart (labelmate and current #1 holder Keith Urban swiped it from him last week).
Here's the skinny on how this is shaping up. Kenny Chesney's "Reality" limped into the #1 spot on Mediabase this morning, thanks to a plummeting Keith. However, he only gained 10,000 in audience - Dierks gained 430,000! Mediabase, you'll remember, has their arbitrary points system though, and Dierks is 835 points back as of this morning from #1. (He gained 155 points on #1 overnight.) If Dierks keeps up the audience gains, then the #1 on Billboard this week almost seems like a lock, and Mediabase is a possibility, too. Kenny will need to step up his game AND make sure he's #1 on Sunday morning for the Mediabase #1. It likely won't help Kenny that a Capitol Nashville song is falling, and a Capitol Nashville song is next in line - radio can easily trade some of Keith's spins for Dierks and leave Kenny out. ;)
All that said, even IF - and conventional wisdom thinks it's a big IF - Kenny manages to hang on ("Reality" is OLD by Kenny standards, even though 22 weeks is spot-on for a Dierks song) and snag #1 this coming week, Dierks is guaranteed #1 for AT LEAST the following week's chart run. He has a SEVEN MILLION audience impression lead on the next group of songs coming up (Jake Owen, Taylor Swift, George Strait). That's a very large lead and, at this point, even if "Home" were *falling* in spins/audience, it would still get #1 once Kenny falls. I'm watching it very closely. It should be a fun week to watch.
I tweet almost every morning the daily updates, so feel free to follow me if you don't already - @corbers - for up to the minute updates. However, rest assured that once I see Dierks next to that #1 on the daily updates, I'll update the DBC facebook/Twitter feeds as well so we can all congratulate our Prez!
Carrie Srebro ~ (DBC Rep/Chart Reporter ~ NC)