It's Dierks' own personal story, complete with antics with the guys in the band on the road, his bus, his truck (although Big White is a Chevy and it's clearly a Ford in the video), his guitar that's "had [his] back in a million bars," a hockey game, his love for his wife and baby and remembering his dad in heaven. You'll find fast signs of freedom in the form of subtle American flags sprinkled throughout. Director Wes Edwards ("5-1-5-0" and "Tip It On Back" videos) has captured the essense of DB's humble and grateful nature.
There's even a split second nod (although probably not intentional) to us--the DB Congress. See if you can spot our "sign" as you watch the video below.
Press Release from The Green Room PR (October 29, 2013):
Critics Point to the "Poignancy" and "Intensity" of the Lead Single From Dierks' Upcoming Studio Album RISER
Dierks has teamed up with CBS to premiere the music video for his emotional and autobiographical new single “I Hold On” across multiple CBS properties. Today, omg! Insider will take fans behind the scenes of the shoot for a sneak peek of the video before it officially premieres tomorrow morning across CBS digital properties including all CBS country radio stations’ websites, Radio.com, MetroLyrics.com and ACMCountry.com.
Shot in Nashville, TN and over a weekend of tour dates in Texas, the new video was directed by Wes Edwards and follows a young musician balancing his climb in the music business with keeping a firm grip on the values he holds close. According to Music Row, the lead single from his forthcoming studio album RISER is a "song that shakes you" and Bentley "delivers with conviction."
“It was really important to me that this video capture the story of this song…my story. But it also needed to take on the more universal themes that the choruses cover,” said Dierks. “The lyrics were written from such a real and emotional place, and I put a lot of pressure on making sure this video held up to what Brett James and I wrote that day. I hope when people listen to it, they raise their beers up, but this time for the bigger idea of what we all stand for as country music fans…faith, love and freedom."
We are so looking forward to the new album, Riser, and continue to promote this single to radio! Let's get it to #1, congress!