Saturday, February 10, 2018

Dierks Reveals New Clothing Line--Desert Son

DB Congress members might have been a little surprised--very happily so--when they received an email this week from Dierks Bentley with the subject line, "Desert Son."

The message contents? Dierks revealed his new lifestyle collection in partnership with Flag & Anthem.

This new clothing line, fit for a son of the Arizona desert, is one Dierks himself has described as "authentic." For now, according to Dierk's team, "the initial spring offering will feature primarily men’s items including vintage-washed tees, raglans, hoodies and hats along with a handful of women’s tees. Desert Son will continue to roll-out with 2018 summer and fall assortments including button-down shirts, knit tops, denim and jackets."

With many DBC reps making their own Dierks attire, I'm going to assume I'm not alone in my elation over so many new Dierks clothing options (especially for women!).

"This has been such a fun thing to create and develop. I love clothes that are perfectly worn-in like you’ve had them a lifetime, but can also take the wear and tear that comes from an active lifestyle,” explained Dierks. "I’ve learned over the last few months that there’s a real art to getting that just right. The Flag & Anthem guys have been doing it at the highest level and have helped me put together a collection that I think is totally authentic to me and one that hopefully people all over the country will dig, too.”

With Arizona roots and recent inspiration from the Colorado mountains (that led to his upcoming album The Mountain and his Mountain High Tour), Dierks seems to be on a path of self-reflection. Everything he has touched so far in 2018 has an autobiographical feel. And we are loving it!

Flag & Anthem seems to appreciate this journey, as well, and feels it fits in line with who they are.

“Dierks' lifestyle perfectly embodies our brand,” said Flag & Anthem co-founder Brad Gartman. “There is a strong synergy between his fans and our customer. We see Dierks and Desert Son as a natural integration with Flag & Anthem and look forward to a long partnership.”

So do we, Brad. (We know many DBC reps who are already ordering multiple items at a time! We can't wait to see the photos!)

With the Riser logo making a very strong appearance, a hint of The Mountain album logo peeking through, classic desert vibes, and an undercurrent of patriotism, yes. I think we can all agree this line very much reflects our "Dude."

Desert Son is now available at retailers including Buckle, Von Maur and Dillard’s and online.

Music. Restaurants. Clothing. Is a new fragrance next? We'll stand in line for all of the above.

For a behind-the-scenes look at Desert Son, see the full photo shoot with Dierks; check out some of the original graphics made by designer Jonathan Schubert; and check out this video from Flag & Anthem:

Bonus! We've heard these codes have been working for DBC members!
If you sign up for Flag and Anthem's newsletter, you will get 15 percent off. 

If you use the code FAcrew, you will get 15 percent off your first order.
If you use the code dailyanthem, you will get 20 percent off your order.
If you use the code FLAG20, you will get 20 percent off your order.
If you use the Flag and Anthem personal link, you and a friend will get $15 off.

Jessica Borrelli
DB Congress Rep, WA

1 comment:

  1. I love this new look On Dierks Bentley shows his heart and soul for Country Life. So hard to decide what shirt I want looking like I'll have to buy more than one. Continued success in the years ahead Dierks Bentley you will soar like an eagle fly high