Tuesday, April 17, 2012

Radio Spins 5-1-5-0 Like a Yo-yo

In its 4th week on the charts, Dierks Bentley's latest single "5-1-5-0" is starting to storm up the charts. On Billboard, it moved up 8 spots to #37, and on Mediabase it moved a whopping 11 spots, from #50 where it debuted last week all the way up to #39 this week! Last week, it officially went for adds, and picked up 30 first-week Mediabase panel adds (Billboard's are not publicly available); this week it snagged 27 more adds. In total, "5-1-5-0" has been added at 72 of the 139 stations that make up the Mediabase panel - little more than halfway in just two full official weeks! Radio is already starting to go loco! 

Thus far, the song is garnering fairly strong, positive reviews. Bobby Peacock of Roughstock reviewed the song today, giving it 4 stars and saying the song is "fun to listen to" and while noting it's not the deepest of songs, points out that not all uptempos need to be meaningful and concludes by calling it a "silly little piece of ear candy." He went on to say that it's ear candy he won't get sick of after a few listens. 

It appears radio echoes these sentiments as "5-1-5-0" becomes one of Dierks' fastest-rising non-lead singles. "5-1-5-0" is certainly making a lot of noise, and seems like it should deliver our Prez's 10th #1 single and be a perfect warm-weather jam. 

If your radio station hasn't added it just yet, don't get frustrated: many stations will add the song now that it's Top 40, but some stations won't add it until it's Top 30 (it's just how they program their songs). And the Top 30 is just around the corner: if it doesn't hit Top 30 this coming week, it definitely will the following week. But keep calling, emailing, tweeting, and requesting the song on Facebook so radio knows you're "just this side of loco!" 

~ Carrie Srebro (DBC Rep/Chart Reporter ~ NC)

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