Thursday, December 17, 2009


As if Dierks Bentley wasn't already doing enough for kids in the U.S. (you may recall his WQYK Benefit for St. Jude's, Nashville4Africa to help build a school, and his own Miles and Music For Kids initiative benefiting Children's Miracle Network of hospitals), now he's uniting with UNICEF. What a perfect fit for his Grammy-nominated song, "Beautiful World" to try to bring awareness to this world-wide organization who's mission it is to further children's rights across the globe.

UNICEF was so inspired by the duet with Patty, they partnered with Dierks to post a 30 second PSA video on You Tube to share his commitment to advancing the fundamental rights of children everywhere.

Rodeo Attitude posted this article on their site yesterday:

NASHVILLE, TN – Dec. 16, 2009 – Award-winning country singer/songwriter Dierks Bentley is supporting UNICEF with a public service announcement featuring his recently GRAMMY nominated song “Beautiful World” with special guest Patty Griffin. The 30-second video is available worldwide in support of UNICEF’s mission to further children’s rights across the globe.

“We are grateful to Dierks Bentley for his generosity in volunteering the use of “Beautiful World” for the PSA,” said UNICEF’s Chief of Celebrity Relationships and Partnerships Marissa Buckanoff. “We believe it will help raise awareness of our mission to help children around the world lead happier, healthier lives and develop to their full potential.”

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and government.

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